Luis Torres Essays - Music, Culture, African-American Culture, Fads

Luis Torres Dr. Ray Gehani Globalization and Outsourcing of U.S Industry 04/23/2017 Globalization and Outsourcing of Music in U.S Globalization of markets also means globalization of culture and Americanization. An example can be observed in the music industry. Since the creation of hip-hop in the 1980's, rap music has extended to other cultures around the globe. From South Africa to Japan, hip hop has made a universal impression. Many rap artists from the United States confess that a substantial amount of their music is actually purchased in other countries. So much so that, the overseas sales frequently surpass the amount of music bought domestically. This stimulates World Tours, touring places like Germany, Puerto Rico, and Australia. Around the world, various nationalities are also rapping to beats that reflect their culture. Punjabi MC is a DJ out of London of Indian descent who makes music with a different spin. His music often encompasses instruments and sounds that are reminiscent of India and Bollywood and has also collaborated with renowned American rappers such as Jay Z. Not only do American performers try to make it in the music business, brilliant men in Nigeria, Cuba, and Brazil have done so as well. "American hip hop music coursed the cultural corridors of the planet and has been captivated and reinvented around the globe", (Nawotka, 2004). Some claim that hip hop has become prevalent on a global scale because many people relate to the music. African-americans in New York shaped rap to what it is today, using it as a way to express their struggles at the time. Often rappers express their adversities, challenges, and issues with poverty. Rappers also oust their feelings about corruption, the government, and racial inequality. As a culturally oppressed people, other societies identify with these feelings of oppression expressed by African Americans. "Hip hop is something Americans take for grantednot so elsewhere, especially in the developing world, where it has come to represent the empowerment of the disenfranchisement of the American dream", (Nawotka, 2004). As a result, globalization and Americanization has impacted other countries across the world. Globalizing markets means that different cultures and societies will be oppressed and disenfranchised. Rappers in Nigeria also rap about their struggles with poverty. T hrough American hip hop, artist around the world use music as a way to express themselves, relating with the want for liberty and social equality. Americanization is an effect that is presently dispersing throughout the developed world. It is especially observed in music where most industrialized countries are moved and affected by the hip hop singularity. Although rap was created in America by Americans, many people around the globe have picked up on this art and changed the music to reflect their culture, or rap to an American beat in their native language.